As the year ends and we reflect on the last 12 months, Google’s annual Year in Search reveals what the most culturally significant moments, people and trends of 2022 were — according to what we typed into our search engines.
Based on the top trending queries (which the company defines as searches with a high spike in traffic over a sustained period within the U.S.), the Year in Search yields some fascinating results, some more surprising than others: On the fashion front, “how to style leather pants” was a trending styling tip, while many also inquired about the “preppy aesthetic”; Hailey Bieber’s nails, meanwhile, topped beauty searches, as did “passport makeup trend” and “What skincare products should not be refrigerated?”
There were also some funny findings, such as “Minnie Mouse” ranking among the top trending fictional outfits, “Adam Sandler” emerging as a top celebrity style influencer and “old money” being one of the most-searched aesthetics.
Read on for all the top trending fashion and beauty searches — in categories ranging from skin care to celebrity hair to sustainability — of 2022.
Makeup Trends
Skincare Questions
Nails
Celebrities + Red Carpet
Celebrity Outfits
Celebrity Hair
Fictional Outfits
How to Style
Aesthetics
Sustainable
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I sent the first post and it didn’t publish. I’m writing the second one. It’s me, an African tourist